Five Landing Page Models & When To Use Them

Learn when to apply certain types of landing pages and where they are the most effective

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Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES!

Curriculum For This Course

Lesson 1

The Traditional Full Page Model

In this lesson, you will learn the practical uses for traditional lead capture and landing pages.

You will also see several examples of each that covers a wide array of industries and niches.

Lesson 2

The Use Of Interstitial Bridge Pages

In this lesson, you will learn about the application of bridge pages, commonly referred to as a Splash or Interstitial page.

This form of landing page is used quite often when preselling or framing a topic before the visitor reaches the offer.

Lesson 3

The Use Of Pop-Up Forms

In many cases, pop-up forms are used when traffic arrives directly at a website such as a blog or eCommerce storefront.

In this lesson, you will see several examples and ideas around how best to implement them.

Lesson 4

In-line Lead Capture Forms

While not as commonly deployed, in-line lead capture forms are extremely useful when targeting a specific set of content or media where you want a targeted lead presented the option to optin direclty on that page.

Lesson 5

The Use Of Sidebar Widgets

In this lesson, you will see several examples of using sidebar widgets on Wordpress blogs and similar websites.

These are commonly used to present newsletter optins or similar.

Lesson 6

A Comprehensive Review Of Recommended Page Builders

In this module, several commercial page building tools are discussed with pros and cons of each.

More About This Course

Choosing The Right Landing Pages For The Job

What's the point of sending traffic to your site if you don't put in the effort to understand how to capture your target audience? In this landing page course you will learn:

Identifying what makes a landing page good or bad, effective or abysmal.
The best practices for choosing landing pages that work.
Using tactical placement techniques to achieve maximum Impact.
How to apply these strategies to win more customers.
Technical considerations, ‘hints and tips’ and other helpful knowledge on making the best selection for your offer.
Optimizing your page with various tools and testing methods and reduce bounce rates.

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About the Author

Marty Bostick

Owner of Marketing With Marty

MarketingWithMarty.com